Heineken USA today announced that it will be the first beer advertiser on the new Howard Stern Show, which debuted on SIRIUS Satellite Radio yesterday morning.
"Heineken is pleased to continue its more than 11-year affiliation with Howard Stern and his show. Howard's show has always been an incredibly effective ad vehicle to help our Brand reach its core consumers in a relevant and engaging way," said Mr. Glaser. "We also are delighted to be the first beer advertiser to support Howard in his move to SIRIUS. We are confident Howard will attract an even wider and larger audience on satellite radio in the months ahead."
