The Music Blog Network, launched in June 2005, has grown from nine sites to 25 and is poised for further growth in 2006. Initially, the network reached 1,000,000 page views per month. Now, the expanded network boasts 1,000,000 page views per week. The network allows entertainment marketers to quickly target the blogs' influential music fans and does so at a fraction of the cost charged by traditional media outlets.

As noted at the time of initial launch by DigitalMusicNews.com, music blogs "have become increasingly important arbiters of taste, with the savvy tastemakers speaking to incredibly targeted groups of listeners." Tapping into the bloggers' interconnected audience, early advertisers on network sites included Touchstone Films, Random House Publishing, Sony Pictures, Lions' Gate Films and TBS.

Since then, Lexus, VH1, MSNBC, Three Thieves Winery, and Sirius Satellite Radio have utilized the network in recent months. CBS has an ad campaign set to launch this week on Music Blog Network sites for its new series "Love Monkey" - a comedy about a record label executive.

Independent record labels have been particularly active with music blog ad buys. New West Records bought ads on network sites to promote the release of Johnny Cash "Live from Austin Texas" this fall. While, Matador Records is particularly innovative in its current campaign, where the ad has been rotating to promote different releases in different weeks during a month long run on network sites. The ability to modify an ad in mid-run is a particular useful benefit that advertisers do not have with traditional media ad buys.

Jeff Davidson, the network's organizer and publisher of Earvolution.com states: "we have grown by carefully choosing the best independent voices the web has to offer and will continue to follow a smart growth policy by selectively adding new members."