Want to be the coolest kid on the playground? MobiTV and Universal have announced the latest effort to get you to part with your allowance: music videos for cell phones.

Universal Music Group and MobiTV today announced the immediate availability of more than 1100 music videos from the Universal Music Group and four new mobile music television channels available on the MobiTV(R) Service. The MobiTV branded music channels will showcase full-length music videos from more than 375 Universal Music Group hip hop, pop, alternative, rap, rock and metal artists, including 50 Cent, Beck, No Doubt and U2.

"Bands get frustrated when their music videos only get seen on the lunar eclipse," emphatically stated Lifehouse lead singer, Jason Wade. "To have our Lifehouse videos on millions of cell phones, our fans will be happy!"

Millions downloading Lifehouse videos? hmmmm. I'd be looking for that lunar eclipse before I'd expect that to happen.