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Wednesday, January 18, 2006

Sirius Satellite and XM Radio’s Newest Marketing Tool: David Lee Roth 

By: David Schultz

When Howard Stern moved to Sirius Satellite Radio, he became Sirius' strongest argument for attracting people away from terrestrial radio. In the last two weeks, a surprising entrant has emerged to challenge Stern as satellite radio's greatest marketing tool: David Lee Roth.

Since taking the commercial airwaves on January 3rd, Roth's inaugural broadcasts have been scatterbrained messes with little to no coherent thought being applied to the subjects discussed during the most misguided call-in show in recent history. In the absence of guests, well, to be fair, interesting guests, Roth must carry the show with his wit and charm. Instead, Roth falls back on stories of his recent exploits as a New York EMT and rehashes old grudges with Sammy Hagar and Eddie Van Halen. In 1985, when Roth oozed charisma, this might be interesting. In 2006, it's painful radio.

The majority of Roth's show revolves around his monologues on political and social issues. At the core of Roth's problems is his lack of pedigree to credibly offer opinions on many of the weighty issues he wants to discuss. Roth wants listeners to buy into the belief that he is an intelligent, thoughtful social critic without making any effort to build up such a rapport with his audience. To most listeners, David Lee Roth is an increasingly irrelevant, aging rock star. America likely cares no more for his thoughts on President Bush's policies or legislative enactments than they would about Courtney Love's views on health care or Paris Hilton's thoughts on the amendments to the tax code. Before his predecessor Howard Stern confronted politics, he had earned the trust of his audience, generally reserving his strongest, most lucid opinions for issues within his bailiwick as a performer (e.g. censorship, the FCC) or as a longtime New Yorker (e.g. daytime highway construction, living in New York after 9/11).

Roth attempts to confront and discuss a wide variety of issues on his show, inviting listeners to call in and join the discussion. When the subjects are entertainment related, especially with respect to musician's behavior, Roth is in his element, obviously having a large reservoir of knowledge on the topic. When he wants to discuss politically charged issues like the recent New York City transit strike or the war in Iraq, Roth's glib, easy answer persona fails him to miserable, horrific degrees.

When discussing weighty topics, he sounds like a moderately educated person simplistically and unconvincingly arguing about issues that are beyond the full breadth of his comprehension. In relating his views on the Iraqi War, Roth mashed his thoughts on Bush's reasons for going to war, America's conduct of the war and our continued presence in the country into one muddled, confusing argument. Before you could make an effort to parse through what Roth thought he was trying to say, Linda, one of his foils chimed in, a la Britney Spears, that she follows and believes in whatever our President does because it's wartime, he's our Commander In Chief and deserves our respect and trust without question. When a listener phoned in to chide Linda for her slavish worship, Roth dismissed the caller thanking him for calling in to humiliate himself, leaving his friend's blind allegiance unquestioned.

In the 80s, Roth showed enormous charisma and a sense of humor in his "Diamond Dave" persona. Sadly, all of those character traits are absent from his morning program. When the discussion turns to the music and entertainment industry, Roth shows glimmers of interest. Given that Van Halen continued under the same name after Sammy Hagar replaced Roth, his views on whether a Freddie Mercury-less band should still call themselves Queen had some weight behind them, even if tinged by his remaining bitterness for those who participated in Van Halen version 2.0. Similarly, when Roth confronted an author who had written a book about an extraterrestrial influence in rock and roll, Roth relied on his own experiences with egocentric musicians to express skepticism in the author's thin premise.

Unfortunately for his audience, Roth rarely stays grounded in areas he can comfortably and knowledgably discuss. An early diatribe against gun control, early in his first week on the air, typified Roth's elocutionary failures. In supporting his view that America requires better education on guns rather than gun control, Roth told a surprisingly riveting tale of a delusional ex-convict attempting to kidnap his father, a 56-year-old physician, at gunpoint. The incident, which occurred in his father's medical office, concluded with his father disarming the kidnapper with his bare hands before escaping out a back door. Throughout this story, Roth remained completely oblivious to the fact that he supported his argument for the unlimited right to purchase weapons with an anecdote involving an unarmed man in his mid-fifties (albeit with a black belt in karate) eluding a psychopathic gunman without the use of a weapon which Roth wishes everyone to have free access. Ignoring the fact that restricting weapons might have prevented his father from having one pointed at him, Roth proudly announced that he purchased a gun and slept with it under his pillow until the police captured the gunman. Regardless of whether you agree with his political views, Roth's ineptness as a political pundit or coherent social commentator predominates the entire discussion.

Unless Roth significantly improves, his time on commercial radio may be limited to how long it takes Infinity Broadcasting to figure out how to bring Adam Carolla's program over from the west coast. Somewhere in the entertainment graveyard, a crypt houses the corpses of The Chevy Chase Show and The Magic Hour. The caretaker should start preparations to receive the David Lee Roth radio program, it is arriving soon.

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Comments:
oh yeah, smartie...where's your damn radio show? Dave is doing fine. Give him some time to get rolling, it's a whole new game to jump into.
 
Indeed - what are Dave Schulz's credentials I wonder?
 
Ah, yes. The old "how can you know a radio show sucks unless you yourself are qualified to have a radio show?" argument.

If I have to point out how retarded that argument is - I'm wasting my breath, but I'll try anyway. Free hint: you don't have to be an expert in radio to know when a show sucks.

Schultz is right. Dave's show is horrible. As a rock and roll frontman - Dave is (or was) second to none. As the host of a daily radio show, he's just not up to snuff.

It's only a matter of time before Infinity pulls the plug.
 
Mr. Schultz was correct on one aspect.By inserting Roth instead of music, I must now consider this Sirius radio.Is music such a bad thing to listen to? I am a fan of Van Halen.I even enjoy a David Lee Roth concert from time to time.But I do not enjoy listening to Dave babble on and on about his views.Working in NYC, I now find myself listening to JACK-FM.Sometimes even 104.3, but then they go and play The Beatles during MY lunch period!!!!C'mon boys they've stopped making music over 25 years ago!!! Enough, someone please pounce and create a Heavy Metal rock station .You would have millions of listeners. They are out there, believe me.I should stop waiting for that to happen.Sirius here I come.
 
It is so so bad. I love DLR. It is painful to listen. Hate to see him go out this way. His agent should be fired.
 
I'm certain that if Roth was just another liberal hack, Schulz would be gushing praise. Besides, the only thing that is going to matter to Infinity is Roth's place in the ratings hierarchy - not the smug ramblings of a critic.

While Roth's show does meander from time to time, he is often very funny - his quick and sometimes bizarre responses to callers being a high point of the show.

I listen to Stern on Sirius on the way to work and I listen to Roth on an Internet stream at work (when possible). They both have something unique to offer, and they both have room to get better. Stern's first few days on Sirius were marred by his constant self-congratulations and his staff's non-stop ass-kissing. The show has improved, as will Roth's.

I find Roth entertaining, admittedly sometimes puzzingly so. The bottom line is that if enough people share my opinion and it translates into ratings and ad revenue, Roth will be on the air. It's a business that depends on money to survive, not the approval of critics.
 
Listening to DLR is painful. His agent should be fired. Hate to see DLR go out like this. It is so sad.
 
When will radio giants like Infinity learn that radio shows should be hosted by radio hosts. Putting a (former) rock star on the air is akin to putting a talented basketball player in the NFL. Radio takes time to learn and it shouldn't be done on such an enormous stage as the one Roth finds himself perched. As a radio veteran, it's both embarassing and gratifying to watch watch this train wreck play out.
 
"Roth's glib, easy answer persona fails him to miserable, horrific degrees." Wow. Horrific. Heavy word. What is DLR chainsawing his colleagues in half on the show? Easy on the rhetoric, boy. Dave's show is better than your writing!
 
Back off Schultzee!!
Dave's doin' fine and getting better each week. He's still the king of cool!!
Bye the way who is better in the am?? Imus is horrible, Curtis and Kuby (YAWN) Hey I'm 47 I relate to Diamond Dave.
 
Yes, Roth should slow down and relax, have some fun rather than constantly bombard us with words.

It seems to me, though, that the reviewer finds Dave too conservative for him and that's his real issue. That's telling. Leave it to a liberal critic to demonstrate pure hypocricy: Shulz accuses Dave of pontificating on things he knows nothing about. He then offers an example involving Roth's discussion on gun control. Shulz then offers up the most shallow and thoughtless argument FOR gun control possible: "restricting guns would have prevented the incident." Clearly Shulz has no concept of what the GC debate is about: (1) freedom (who gives a darn whether you think gun control works when it's my constitutional right to bear arms); and (2) the fact that criminals break laws - including gun control laws - and gun contol only disarms the law abiding. Take a moment, Shulz: do you think the perp who pointed the gun at Roth's father actually had the gun *legally*? No. He was most certainly carrying the gun illegally - already. Ergo, gun control DIDN'T keep the gun out of his hands. Gun control nuts forget the simple fact that the guns used for criminal purposes are are ALREADY illegal. If someone is ready to commit murder do you really think that person cares about illegal possession of a firearm? Great liberal thinking at its best: no depth, lots of simplicity, emotional response. What it really masks: don't blame the felon; if he weren't a felon, he'd probably vote democrat.

In sum: Shulz did EXACTLY what he complains Roth does - even worse, because, at least with respect to GC (as Shulz described it - I didn't hear it), Roth was correct and Shulz was dead - no pun intended - wrong.
 
David Schultz is an expert on radio? Nice try.
 
Dave Schulz is an expert on radio? Nice try.....
 
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