Utilizing a marketing strategy lifted directly from literature and cinema, Prince will roll out a "Purple Ticket Promotion" in conjunction with the March 21 release of his new album 3121. Akin to famed fictional chocolatier Willy Wonka, the reclusive and enigmatic singer will place seven "purple tickets" inside the packaging of the CD. Fans lucky enough to find a ticket will gain admission to "An Evening With Prince," a private performance to be given at Prince's home.

Listeners downloading the album through iTunes will also eligible for the contest as plans are in the works for digital "purple tickets."

To date, no news is available as to whether Veruca Salt will open the exclusive performance or whether Prince will give one deserving winner ownership of Paisley Park at the conclusion of the show.