Just about a week after being one of the targets of Damon Albarn's rant about do-gooders, Sir Bob Geldof received yet another legitimate accolade for his humanitarian work.

The Holocaust Museum in Houston, Texas presented Geldof with their Lyndon Baines Johnson Moral Courage Award for his work on poverty and related issues. Geldof explained that he didn't plan on a second career in this field, but since it has happened his plans are to continue on:

"This is not what I anticipated," he said of his second career. "I thought I'd do what I could do, and that would let me off the hook. But it didn't. Something was unleashed, and I just had to ride that wave to its logical conclusion. We haven't reached the conclusion yet."

Indeed, the work for everyone has just begun in this area. Sub-Saharan Africa, the part of the continent south of the Sahara Desert, is a prime example of a place in need of the work Geldof and others have spurred. According to DATA, seventy percent of its people live on less than $2 a day, 200 million go hungry every day. This year at least a million Africans, most of them young children, will die of malaria and two million will die of AIDS.

Some will continue to say there's nothing we can do or its "not my problem." That's the easy way out. It takes courage to stand up and say we can make change and even more courage to do something about it. Geldof has certainly done that.