If you haven't heard (or seen), Wilco has licensed a handful of new songs to be used in VW ads. Apparently this has irked some fans (or at least some critics) as the band felt the need to post a statement on their website citing the need to reach people due to a lack of radio play.
The band says: "This is a subject we've discussed internally many times over the years regarding movies, TV shows and even the odd advertisement. With the commercial radio airplay route getting more difficult for many bands (including Wilco); we see this as another way to get the music out there. As with most of the above (with the debatable exception of radio) the band gets paid for this. And we feel okay about VWs. Several of us even drive them."
I have to agree with Wilco on this one. It's not like they're pushing cigarettes or something like that. I say go for it boys, don't let the VW ad critics bug you.