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Monday, August 20, 2007

Moby Marketing Remix 

With the decline of cd sales and a changing music industry landscape, even established artists have to constantly find new ways to get their music heard. Moby has been on the cutting edge of new music for some time. But, he's also been ahead of the curve when it comes to marketing.

Moby's music has been heard in seemingly countless commercials over the years and he was way ahead of the Web 2.0 interactive curve when hid single "Everytime You Touch Me" included a remix by the winner of a competition - way back in 1995. Now, Moby is utilizing the growing video game medium as a way to reach more ears.

Moby has remixed 3 songs that appear in the game "BioShock." But, if you're not the gaming type you can check out "Wilde Little Sisters" here: Quicktime / Windows.

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