As it nears its 10 year anniversary, online indie music store, Insound.com, has revamped and relaunched its website in an effort to make it the go-to site for physical CDs and digital downloads. In addition to adding the catalogs of Sub Pop, Saddle Creek and Epitaph, Insound is attempting to change the way people think about and purchase music with their "Give More Get More" initiative. In an effort to help foster new music and support the bands that produce it, Insound will donate 25 cents of every MP3 album sold on the site to a young, touring band of the purchaser's choosing. If customers want to add to the contribution, Insound will make it possible to tip additional amounts. The first round of bands to benefit from the program include The Big Sleep, Epsilons, Headlights, Russian Circles, Videohippos and Scottish sensations The Twilight Sad.

Why is Insound making this effort? "Ummm...to save the album," explains the site's mission statement. "To give back to bands, to give more to you, to help inspire music discovery, to change perceptions, to change the business model, to make a difference, to show we can."