Monday, October 10, 2011

Schultz' Earful: I Want My MTV

By: David Schultz

On August 1, 1981, MTV launched its somewhat revolutionary network with the broadcast of The Buggles’ “Video Killed The Radio Star.” It’s grown trite to comment about the prophetic choice of the first video. Nonetheless, MTV was as much of a game changer for the music industry as the invention of the iPOD and the rise of digital media with the only difference being that record labels generally embraced, rather than fought, its development. On October 27, I Want My MTV, an oral history of the station compiled by former Blender music editors Rob Tannenbaum and Craig Marks, will hit bookstores and e-readers nationwide. The result of hundreds of interviews, the book will cover MTV’s history from its inception through 1992, the year it made its move into reality programming and aired the misleadingly named The Real World.

Chuck Klosterman interviewed Tannenbaum and Marks for a Grantland podcast. It is well worth checking out.

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Grace Potter Rocking The Gear circa 2006!