By: David Schultz
Only 25 years old, Lady Gaga has usurped the mantle of the world’s biggest pop star, displaying a learned peroxide blonde ambition in following Madonna’s playbook for global domination with studious expertise. Malleable public persona: check; intimate understanding of public relations: check; knowing the value of a grand spectacle: check; live show that doubles as theater: check; incorporating religious iconography and ideology to deliver a more personal message: check; piss off David Letterman: check; assuming status as gay icon: check. Madonna’s evolutionary descendent has even added elements of Grand Guignol splatter, dubbed her fans Little Monsters and, most recently on Saturday Night Live, revealed a self-awareness for the humorous potential of her extreme imagery. If imitation is the greatest form of flattery, when not on the phone with her copyright infringement attorneys, Madonna must be basking in the glow of hearing Gaga reimagine “Express Yourself” as “Born This Way.” No matter the inconsistencies between the woman and her message, Lady Gaga’s sense of perfection, respectable work ethic and love for the music as well as the spectacle of its performance set her far above pre-packaged Material Girl wannabes like Britney Spears.
With “Born This Way,” the title track from her latest album, Lady Gaga inserts herself directly into the fray surrounding same-sex marriage and the morality of homosexuality, merging the politics of sexual identity into an ideological anthem about being true to your inner self. You know, just like Stefani Germanotta indulges her true Gaga-ness by letting her freak flag fly. The benign hypocrisy behind “Born This Way” stems from the fact that Lady Gaga wasn’t born Stefani Germanotta as much as she was created by her. As documented in New York Magazine, Lady Gaga is the well-crafted invention of a charismatic New York City club denizen driven by a burning desire to be famous and go beyond her Warholian fifteen minutes of fame. If this persona didn’t catch on, Germanotta would have found one that did. Whether the implicit analogy she wishes to draw between herself and the gay culture for which to speaks holds together, it’s a phenomenally catchy song, Madonna cribbing notwithstanding, with a message that should transcend the party atmosphere of the dance floor.
Whether rightly deserved or not, the masterful manipulation of the Billboard charts with the server-melting 99 cent sale of Born This Way on Amazon.com will only enhance Gaga’s reputation as a music industry visionary. There may be a higher price that will still encourage sales to the disinclined but for the time being, 99 cents works wonders at breaking down preconceptions. I would wager that more than 90% of the 400,000-plus that bought the album over Amazon’s two-day sale (including your humble narrator) wouldn’t have opted for Gaga’s latest save for the minimal price. For those who can recall the days of $17.99 CDs being the norm, like Gaga or not, it will be curious to see how far the ripples from Born This Way’s near-giveaway will reach.
Only 25 years old, Lady Gaga has usurped the mantle of the world’s biggest pop star, displaying a learned peroxide blonde ambition in following Madonna’s playbook for global domination with studious expertise. Malleable public persona: check; intimate understanding of public relations: check; knowing the value of a grand spectacle: check; live show that doubles as theater: check; incorporating religious iconography and ideology to deliver a more personal message: check; piss off David Letterman: check; assuming status as gay icon: check. Madonna’s evolutionary descendent has even added elements of Grand Guignol splatter, dubbed her fans Little Monsters and, most recently on Saturday Night Live, revealed a self-awareness for the humorous potential of her extreme imagery. If imitation is the greatest form of flattery, when not on the phone with her copyright infringement attorneys, Madonna must be basking in the glow of hearing Gaga reimagine “Express Yourself” as “Born This Way.” No matter the inconsistencies between the woman and her message, Lady Gaga’s sense of perfection, respectable work ethic and love for the music as well as the spectacle of its performance set her far above pre-packaged Material Girl wannabes like Britney Spears.With “Born This Way,” the title track from her latest album, Lady Gaga inserts herself directly into the fray surrounding same-sex marriage and the morality of homosexuality, merging the politics of sexual identity into an ideological anthem about being true to your inner self. You know, just like Stefani Germanotta indulges her true Gaga-ness by letting her freak flag fly. The benign hypocrisy behind “Born This Way” stems from the fact that Lady Gaga wasn’t born Stefani Germanotta as much as she was created by her. As documented in New York Magazine, Lady Gaga is the well-crafted invention of a charismatic New York City club denizen driven by a burning desire to be famous and go beyond her Warholian fifteen minutes of fame. If this persona didn’t catch on, Germanotta would have found one that did. Whether the implicit analogy she wishes to draw between herself and the gay culture for which to speaks holds together, it’s a phenomenally catchy song, Madonna cribbing notwithstanding, with a message that should transcend the party atmosphere of the dance floor.
Whether rightly deserved or not, the masterful manipulation of the Billboard charts with the server-melting 99 cent sale of Born This Way on Amazon.com will only enhance Gaga’s reputation as a music industry visionary. There may be a higher price that will still encourage sales to the disinclined but for the time being, 99 cents works wonders at breaking down preconceptions. I would wager that more than 90% of the 400,000-plus that bought the album over Amazon’s two-day sale (including your humble narrator) wouldn’t have opted for Gaga’s latest save for the minimal price. For those who can recall the days of $17.99 CDs being the norm, like Gaga or not, it will be curious to see how far the ripples from Born This Way’s near-giveaway will reach.









